Unlimited calls to less than 25 euros at Numericable
The veil is lifted. After intrigued the web for nearly a week, Numéricable book details his mysterious "mobile revolution". The cable operator announced with great fanfare the launch of a mobile telephony offer unlimited tariff of 24.90 euros per month for residential customers Numericable, and 49.90 for others.
Numéricable becomes a mobile virtual network operator, or MVNO. "We go on the mobile market," with "the best offer on the market in price and service content," said the secretary general of the group Numericable, Jerome Yomtov. The group offers its subscribers an offer of unlimited calls to landlines and mobiles in France, unlimited texting and unlimited internet access (3G up to 500 mega) for 24.90 euros per month.
"To get this offer of 24.90 euros, it is already subscribed Numericable, or you become one," insists Jerome Yomtov.For non-subscribers Numericable, the offer goes to 49.90 euros. Furthermore, the proposal does not include a phone. "Our job is to provide the best possible subscription, the phone is another job, a job distributor of electronics," said the secretary general.
The site has created a buzz larevolutiondumobile.com
With this offer comes directly Numericable hunt on the land of Free. The intriguing communication campaign that preceded this announcement is also no secret intentions Numericable. The website created for the occasion, but the "mobile revolution" refers directly to Free. Indeed, Free is the telephone operator at the initiative of triple play in France, and as such, boasts of having "revolutionized broadband in France."He even used the word to his sales pitch, naming "Revolution" the latest version of its box, launched in December.
Furthermore, Numericable used the red color of Free and organized a press conference at the Pershing Hall in Paris, where Free has the habit of organizing its own press conferences!
The communication operation worked: "larevolutiondumobile" has created a buzz on the web with over 50,000 messages on Twitter, affecting over 300,000 people. The Facebook page of the site has involved more than 2,600 fans in less than a week.
But if the teasing is successful, Numericable seems to have attracted the wrath of Free. The case could be settled in court.
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