The private broadcasting group said Wednesday a drop of 3% of its turnover.
LE FIGARO. – How do you explain the 5.3% increase in advertising revenues from M6?
Nicolas de Tavernost. – The group is in a virtuous circle: the one who is to invest in programs to improve the quality of our offer to all our channels (M6, W9, Teva, Paris Première …) and therefore grow our audience and thus make our chain essential to advertisers. In a pub in the TV market declining by almost 100 million euros over the last four years we have increased our advertising revenue (3.1%) of 13 million. In the first half of 2011, the market is stable and the group realizes M6 6.2% growth reaching a market share of over 24%.This reflects our audience ratings: M6 is thus the only channel history to have increased this year to 10.5% audience share. If the duration pub fell slightly, however, we have increased our prices by 11%, in parallel with our audiences.
In 2010 you announced an increase in the cost grid of your chains. This strategy will continue?
We announced an increase in the cost of grid M6 5% in 2011, which remains our forecast. The first half of the increase is 2.3% and very fine programs are planned for the autumn. Similarly, the cost of grid W9 increased significantly over the past two years. It's a winning strategy: M6 was regularly leading the Friday night during the first half and also became the program Monday night with his hit "Love is in the field."We are pleased to have won 400,000 viewers in two years on our JT "The 19.45", gather 3 to 4 million ahead of "Scenes from" and to reach 6.3 million, as last Monday with "The Love is in the meadow. " We are not in a logic of cost reduction but in an offensive position in the investment programs.
You have experienced performance-cons as "X-Factor" and now the series "Soda" ….
X-Factor is a disappointment all the greater as we do not fully understand the failure of the program while at the same time, the program was aired in Belgium very well. As for Soda is a summer program of fiction for young people and, from this point of view, the program fulfills its mission. What matters for a program schedule is a recurrence of his success is created through well established brands.This is the case for the M6.
Diversification of your revenues are falling. These activities need to be restructured?
Our group is based on two pillars: the main advertising, which exceeded the level of pre-2008 crisis, and diversification, which have been in 2009 support our business. There is no going back on that balance online payday advance. Although profitability for some of them is less, the diversification continue to earn money including distance selling. In addition, our business grew strongly and our Internet subsidiary Interactions (music licensing) has redeployed well. For its part, the department Audiovisual Rights, a slight decrease in H1, is subject to the seasonality of film releases. It remains the Girondins, who have experienced difficulties.We reduced payroll accordingly and we hope the new stadium will allow us to Bordeaux, in the medium term to increase our own resources over TV rights.
Your cash flow reached 282 million euros. Will you invest?
We are waiting arms at the opportunities to continue to grow in television. For this, there should have sales or clearances that are proposed and data. We are also ready to develop in the production.
TF1 has requested the passage of LCI free. Do you react?
We had anticipated this possibility since, as of May 28, we seize the Higher Audiovisual Council to say that if the spectrum allocation rules changed, we would be interested in getting free in Paris Première.So far, law enforcement had not anticipated the transition from free to fee. If the doctrine changes, and if, as it seems, the essential criterion of fluidity between paid and free was the diversity and quality of programs, then our chain would be the solution. Unlike the info where several channels exist, Paris Première, with its public + CSP, is actually a complementary, not equivalent free chain and a living creation. We are ready to make commitments to it. Pending the response of the CSA, we concluded a new agreement with CanalSat not to mortgage the future of our channels.
Have you changed your position on the launch of new channels on DTT?
Not at all. Should there be new, we would not be the worst placed to succeed. But we ask for consistency.The market is crowded in France and is not elastic in advertising. Also, reduce the costs of existing channels to create new sense to me! It would therefore be wise to take a break. This would allow players to improve the quality of their program offerings (more original programming and fewer reruns) – that ask the French – their digital services (TV catch-up …) and dissemination (HD …). This would also be the best way to resist the arrival of television connected. Ultimately, our position is simple: a break in the creation of channels may be useful, but if it was not the choice of government, the M6 has rights to assert and skills, proven to enhance .
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