Sony plays with her big PS Vita
Sony, with its new portable video game console, the PlayStation Vita (Vita PS), released this week in the U.S. and Europe, plays big. The Tokyo group has difficulty in televisions and scalded online players last year due to piracy of bank cards. In addition, Sony should try to forget the limited success of the PSP. Its first handheld console was "to compete with the DS" Nintendo. Finally, in its different versions, it sold half of PSP than DS, with respectively 75 million and 155 million units.
To impose its PS Vita, Sony is betting on innovation in terms of hardware and business model. Faced with the rise of smartphones, the PS Vita has a large touch screen in an advanced display (OLED) and has, on the back, a touch pad used to play. It can connect to the Internet or network of Sony PlayStation Network via Wi-Fi or a 3G mobile operator.
Before subsidies, it is sold between 250 euros (WiFi only) and 300 euros. In stores, Micromania began presenting to potential clients the console.
In addition, the sales model evolves. The PS Vita will be offered by mobile operators. It will be well funded, in part, in exchange for a commitment of subscription for mobile data, such as those proposed for internet tablets. "We have signed a European agreement with Vodafone. In France, SFR will offer the console exclusive, "said Philippe Cardon, the CEO of the gaming division of Sony in France. SFR should have three to six months ahead of other operators, if Orange, Bouygues Telecom and Free Mobile wanted to offer.
Console to a euro
This is the first to launch a portable game console, even if mobile operators, TV channels, pay TV, cable operators and Internet service providers have already offered or sold at prices minimal consoles in exchange for long-term subscription to their service. SFR offers the console and at 29 euros, which includes reimbursement of 100 euros. And its price drops to 1 euro provided a subscription to 37 euros per month, with 3 GB of data included. "The goal is to provide a console that will satisfy both players and allow them to? Socialize? other players who are around them, "said Philippe Cardon. He added that the console will have "at its output a fifty titles. A score can only be downloaded, of which 7 were developed at Sony. "
Download, games should cost about ten dollars less than those available in store. These titles should be richer "that games like Fifa for smartphones that cost 1-2 euros but have fewer features. The casual gaming (single games, Ed) smartphone and tablet is complementary to our business. It serves to broaden the gaming audience, "says the head of Sony. Nevertheless, despite a score of 0.5 million PS Vita sold in Japan in less than a month, some critics ensure it takes off more slowly than the PSP.
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