Posts Tagged ‘events’

Air France: a union of three up in the strike notice

October 26, 2011 - 8:04 am Comments Off

The threat of a strike by cabin crew of Air France for the Thanksgiving holiday continues to weigh, despite progress in negotiations. One of the three unions, Unac, has indeed lifted its strike notice on Tuesday, after further management proposals. "Given the achievements and progress of these negotiations, delegates from the Unac consider that we should not miss this opportunity to meet our demands," said the union.

But two other unions, the SNPNC-FO and UNSA-Air, have maintained their parallel strike notice, which shall commence from 29 October for three to five days.

Negotiations break down including the number of crew members present on long flights, medium and short haul Air France would like to reduce.However, "this will place a serious case of the safety of passengers on flights of Air France," a judge of the unions representing flight attendants and stewards, the SNPNC-FO, in a statement.

Individualisation of pay

The unions also challenge the project management to change the evaluation system flight attendants. Air France would they be judged by their purser, rather than instructors, who are former cabin crew, as is the case.

But the unions, particularly the UNSA-Air, fear that this reform does not lead to an individualisation of pay in lieu of the automatic promotion today. They also fear that this new mission will turn the heads of cab "chefaillons.""After eight hours of negotiations, management has not provided a satisfactory response to our demands," summarized the SNPNC-FO cash advance today.

The social atmosphere is tense at Air France, then the group is setting up a savings plan which aims to restore its competitiveness. The priority of the airline is more than ever to fight against fierce competition from low cost airlines, said Jean-Cyril Spinetta, head Air France-KLM, in an interview to Le Monde dated Tuesday.

Restore competitiveness

To do this, Air France opened on October 2 its first regional base in Marseilles, to serve thirty destinations. Other bases are expected to follow in Toulouse, Nice and Bordeaux in 2012, after negotiations with the unions. The opening lines of low cost flights from Marseille had required a significant reorganization of work, to achieve lower costs by 15%.

If negotiations prove difficult, the group has little choice. Air France KLM has lost 40% of its market value in two and a half years, and suffered a loss of 197 million euros in the first quarter of fiscal 2011-2012. Just days after replacing unexpected Pierre-Henri Gourgeon Juniac by Alexander at the head of the group, Air France – KLM is also expected to issue a warning on its results for the period April to September, announced on Tuesday morning radio BFM Business. The company declined to comment on this information.

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Arte is committed to regain his hearing

September 17, 2011 - 9:32 pm Comments Off

Veronique Cayla, President of Arte since last January, is working to redress the Franco-German channel.

LE FIGARO. – Are you worried hearings lower than for DTT channels?

Veronique Cayla. – Arte was affected later by the arrival of DTT. It was only in 2009 that the audience began to drop out. Until then, the evening of Arte has remained at around 3% audience share and, earlier this year, we went down to 1.8% and 1.5% in the evening on the entire day. As France 5, the transition to DTT implies, moreover, Arte for the transition to broadcast 24 hours 24. While the chain of France Televisions significantly increased its investment in programs, Arte spent only 5 million per year to its schedule of the day, offering viewers between 5:00 and 7:01 p.m. showcase particularly poor.Most of the budgetary effort focused on the distribution costs which increased by 46% between 2007 and 2011.

Our new contract with the state gives us a public grant of 270 million euros in 2012, an increase of 7.3% over 2011. The entire increase will be allocated to programs. In return, we will, over the next five years to reverse the curve of the hearing and to win back viewers. I believe that today, no historical chain would risk such a commitment!

The group Arte has a budget of more than 400 million euros (250 million for France). Is it normal in view of its audience?

Arte is a chain serving the Franco-German broadcast in both countries and whose mission is to produce works (fiction, documentaries, films, live shows …). Which necessarily more expensive.In addition, because of bilingualism, Arte can not be a TV stream as simultaneous translation is simply unbearable for viewers.

Your audience is close to 60 years. What will you do to rejuvenate?

There is no question of rejuvenating the audience but to expand it. We find in fact that the same programs that are viewed on our antenna by more than 55 years seduce our site arte.tv 40 years. In other words, these are not programs that age the hearing but the media. I hope so much courage to all those whose strategy based on a rejuvenation of their audience on television! With Arte, we believe that if we suffered on TNT, Internet will save us.

As for the grid, we will work by step, our goal this year is the access to work and then we will address the day gradually up towards midday.

What are the developments on the Internet?

Arte has always been way ahead of the Internet, as evidenced also the success of Arte + 7, our catch-up TV, Arte Live Web, our platform for concerts and live performances, and Arte Creative devoted to art. Today, viewers may find this offer via mobile applications. We will amplify this group policy by continuing to create specific content for the Web. The recent history proves audiovisual Arte must not remain isolated but create a "group" around its antenna.We plan to create three other platforms that could be spent, for example, environment, film and history.

In 2012 and 2013, we will focus on the production of hybrid programs that can be broadcast in television and declined at the same time on the Internet. So we will keep our lead on the connected TV is a blessing to us! It will enable us to attract a wider audience in television and offer a more demanding public and sharp versions of these programs, all on the same screen. At the same time, we will work to relinéarisation part of our program digital platforms to allow viewers to create their own channels Web2.0.

Some accuse you of being more a chain of discovery.What do you say?

Given the history of the chain, it was normal to do work of historical reconciliation between our two countries. That's why the story has long been the focus of programming Arte. Today, there is no reason not to add more in this chain. We must look at the world. Otherwise, Arte no sense in relation to public expectations. The discovery programs are quite a place on Arte.

The euro struck by the possible failure of Greece

September 12, 2011 - 5:08 pm Comments Off

While the euro was more resilient to the debt crisis since the beginning of the year, the European currency on Monday found the lowest level since mid-February against the dollar, under $ 1.36, and for ten years against the yen. Around 10 am (Paris time), the euro was quoted at 104.23 yen against 105.92 yen Friday and 1.3562 dollars against 1.3651 on weekends.

But more than the strength of the euro is the weakness of the dollar that kept so far the exchange rate high. Since Friday and the arrival of a new wave of panic on the stock exchanges in Europe and America, the single currency is strong baisse.Si we consider the last two sessions, the euro lost 4.69 % relative to the yen and 3.83% vis-à-vis the greenback.

"There are more ways to save Greece"

The explanation is simple: "Investors act a failure of Greece, says Andrea Tueni, an analyst at Saxo Bank.With the statements of German officials to prepare a plan to deal with a lack of Greece, they have the impression that Germany surrendered and there are more solutions to avoid bankruptcy in Greece. Europe seems to think more to save its banks. " In other words, to avoid a contagion effect to Spain or Italy. "The situation is serious and everyone is wondering how this will end," said an analyst in the currency market. New economies announced Sunday by Greece have not reassured the markets.

After flirting with $ 1.40 in recent weeks, the euro plunged below $ 1.36.

Faurecia is reviewing all its objectives on the rise

July 26, 2011 - 1:04 pm Comments Off

Faurecia exceeds its own goals. The automotive supplier announced Tuesday an operating profit (EBIT) up 57% to 340 million euros, giving a margin of 4.2% against 3.2% a year earlier. Net income group share jumped from 82% to 185.8 million euros. The specialist for exhaust systems and car seats, including the manufacturer PSA holds 57.4% stake, has also made the period a consolidated turnover of 8.15 billion euros in the first six months of year, an increase of 19.4%.

"With the strong growth recorded by the group in the first half and improved profitability, Faurecia is now a year ahead of its business plan 2010-2014 presented in June 2010", said the equipment in a statement.

Massive investments outside Europe

In this context, the overall objectives of the group are revised upwards.Faurecia, which estimates that growth "should remain strong in the second half in all regions", is a consolidated revenue of between 15.7 and 15.9 billion euros, against 14.8-15300000000 expected so far, an increase of 13.8% to 15.2% over 2010. Incidentally, the group refines upwards its target of operating profit in the range from 620 to 650 million euros, against a previous range from 580 to 640 million.

Yann Delabrière, CEO of Faurecia, said Tuesday during a presentation to analysts that commodities do not constitute a risk to the second half.

To achieve these results, Faurecia is at 450 million its investment objective for this year, against an initial assumption of 350 million.The effort will be concentrated in low-cost countries where investments will increase by 89% against 16% for countries where the cost base is higher. During the presentation of its strategic plan in June 2010, the OEM had also set a goal of doubling the share of sales outside Europe that carries 42% within five years, against 23% in 2009. In the first half, the share of sales generated outside of Europe had already reached 34%. Yann Delabrière announced that the share of sales outside Europe should strive for 50% of the objectives of the new plan in 2015 to be unveiled in November.

The stock market punishes

In a presentation to analysts, Faurecia said to expect in 2011 a new record in terms of new contracts expected between 13 and 14 billion euros, against 13.1 billion in 2010.According to Yann Delabrière, the group would continue to study small acquisitions to strengthen its technology portfolio, but the priority of the moment was clear to organic growth.

"The results are in line with consensus," said JP Morgan Cazenove soberly in a note. "The EBIT forecast is revised up slightly, but remains in line with consensus, while the increase in investment spending reduces the cash flow outlook," says the broker. Indeed, Faurecia has revised down to 100 million euros its forecast net cash flow in 2011, against 200 million euros expected so far.

It is this last point that holds the attention of investors on Tuesday at the Paris Bourse. In early trade, the title Faurecia drops 1.55% to 29.87 euros in a market up 0.55%.

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Google goes on the offensive in mobile payments

May 28, 2011 - 8:20 pm Comments Off

It is a revolution as important as the emergence of the credit card there are more than thirty years! Within a few months, the mobile phone will be used to pay for purchases, store loyalty points, get discounts … It is a certainty, while Google announced yesterday the launch of its electronic wallet from that Google Wallet been to San Francisco and New York.

Mobile payments, we talk a long time. Japan had taken a step ahead. European operators will all work. The French have even launched last year in Nice with success, and Eric Besson, Minister of Industry, has promised that 9 other cities would quickly adopt it. But the announcement of Google reshuffles the cards and give a real boost. For three reasons.

First, its strike force.It is a global leader enters the market with other global giants MasterCard and Citibank, bank side, Ingenico payment terminals and telecom operator like Sprint. He wants to generalize his service in 20 U.S. cities by the end of the year. And already negotiate with major European operators to launch in Europe next year. Second, to pay with his mobile, it is that traders are also equipped with readers. Now Google will subsidize the market by financing the equipment traders.

Thirdly, Google goes far beyond the mere payment: the Google Wallet is a real vacuum services: it helps make couponing, store loyalty points and activate automatically. "It's awesome in terms of promise and customer value creation.Mobile payment alone is not profitable, what counts is the whole ecosystem of services around, "said Stéphane Dubreuil, director of the firm Sia Council.

Specifically, Google knows, thanks to Google Search, a search engine, you went 20 times on the Internet sites of course. He knows with Google Maps that you walk near a golf shop. He can with Google Wallet send you a promotion that will make you enter the store. Then you will pay and store your loyalty points. "There is a side Big Brother, which can be a hazard if struck public opinion, but the attractiveness and ease of product should forget that aspect," said Virginia Laz, associate director at Bryan Garnier.

The delay of Apple

This is the first time a giant web between and walk-in retail."Google returns to the brick and mortar and will potentially be able to receive a commission on all transactions in the physical world. It's huge! , "Says Stéphane Dubreuil.

The arrival of Google, if it gives a boost to mobile payments, is also dangerously compete others. From yesterday, eBay and its payment subsidiary PayPal, which represents 20% of traffic off the credit card payments over the Internet, filed suit against Google, accusing it of stealing trade secrets, especially in recruiting one of its leaders.

Apple, far behind mobile payments, is obligated to respond. Even if the future iPhone 5 allows to make payment, their model risk is still very closed to show its limitations.

Mobile Internet weighs 1.2 billion euros

May 20, 2011 - 11:40 am Comments Off

Launched in 2007, the iPhone gave the kickoff of the mobile Internet revolution. The proliferation of smartphones and the launch of the free operating system from Google, Android, did the rest. Today, 37.2% of French people equipped with mobile use their phone to access the Internet. And their uses have an economic impact, the French Association of Mobile Multimedia (AFMM) sought to evaluate.

According to a study conducted on its behalf by Solucom, the mobile market has reached a business volume of 1.2 billion euros in France, in 2010. The share generated by the distribution of digital content and services on mobiles, produced by publishers from the Internet, mobile operators, $ 800 million. In addition, there are 300 million euros investment in application development and mobile services.Finally, mobile advertising and direct marketing accounted for 130 million euros in revenue.

This market should grow by +50% over three years, says the study, to 1.9 billion euros at end 2013. "The market for content distribution and mobile services is already fairly mature. But business investment in the mobile, for the promotion and customer relationship services, will experience sustained growth in double digits, "explains Isabelle Chapis, Associate Director of Solucom. "In parallel, the number of smartphones will continue to grow," said Frank Abihssira, president of the AFMM.

"In this market, several economic models and cohabiting relationships are balanced between publishers and operators, says Franck Abihssira. We have created an ecosystem that creates value and jobs. "According Solucom, 10,000 jobs are directly related to the mobile.1500 others should be created in the next three years, an increase of 25%. "The jobs are highly skilled, high value, in engineering, but also design, ergonomics, marketing and sales," says Isabelle Chapis.

Market consolidation

The study estimates 500 the number of companies that make up this market. They are young: more than half are under five years of existence, fifty less than a year. They are also rather small: 70% of businesses have fewer than 50 employees. Unsurprisingly, 80% of players polled by Solucom anticipate a change in their capital by the end of 2013. An asset for potential targets of consolidation movements: 80% of companies operating in the mobile are profitable.

Finally, the sector should benefit from the emergence of shelves and connected televisions."The mobile sector is being opened to irrigate all the digital industry as a tool for authentication, payment and personalization," Isabelle Chapis analysis.

Wall Street remains frozen in negative territory

May 13, 2011 - 11:20 pm Comments Off

After a session in the green Thursday, the NYSE should end on the last day of the week in the red. After an opening balance, the losses have increased for the Dow Jones was down 0.97% at 12,574 points. The Nasdaq also lost 1.02% to 2834 points while the S & P coward 0.82% to 13,438 points.

Oil heckled

The tensions are still very vivid in the markets for raw materials and oil. The U.S. House of Representatives Thursday passed a bill to increase oil production in the United States to respond to soaring gasoline prices, despite opposition from the Obama administration to new drilling WedFor its part, China has announced to suspend its exports of diesel and severely restrict its exports of refined products to ensure adequate domestic supply and fight against inflation in fuel prices.

Oil prices have also played a roller coaster, unsettling investors. After opening up in New York, a barrel fell sharply in mid-day, the barrel of light sweet crude (WTI) crude for June delivery yielding 84 cents to 98.13 dollars. Finally, the barrel ends up on redemptions of short positions after previously mounted on reports that Libyan leader Muammar Gaddafi had been injured. On the New York Mercantile Exchange, the barrel finished at 99.65 dollars, up 68 cents, or 0.69%, after hovering between 97.09 and 100.70 dollars.

The course followed the evolution of currencies.During the session, the sudden inflation of the dollar made it less attractive dollar-denominated assets such as oil, while the volatility of trade was exacerbated as we approach the weekend. The euro initially lost ground Friday against the dollar after the announcement of accelerated economic growth in the first quarter in the euro area, but eventually succumbed to concerns still living on the Greek budget crisis .

Around 18:30 in Paris, the European single currency was worth 1.4091 dollars against 1.4316 at the opening of U.S. markets and U.S. dollar against 1.4244 on Thursday. Yesterday, she already had fallen in session at 1.4124 dollars, its lowest level since April 1.

Consumer confidence rises

Fluctuating oil prices have pushed into the plan's announcement contained inflation.The consumer prices in the U.S. rose as expected by 0.4% in April compared to March because of rising food prices and gasoline, according to statistics released Friday by the Labor Department.

Moreover, consumer sentiment recorded a rise to 72.4 in May unexpected vision against 69.8 in April, the index of the University of Michigan. Analysts were waiting to 70.

Yahoo! penalized

The side of values, the Nasdaq Composite is sealed by the fall of Title Yahoo (-5.18% to 16.28 dollars) after the Internet portal said Alibaba Group has reorganized the capital structure of Alipay, one of the leading online payment systems in China, without being notified when it is a shareholder of Alipay.

The earthquake in Japan, which has disrupted production car in the Japanese archipelago, has claimed its place as world number one sector to Toyota, doubled in the first quarter and probably for the year by the American General Motors ( 0.06% to 31.44 dollars) and Germany's Volkswagen. Toyota sold 1.79 million vehicles worldwide between January and March, down 12% year on year.Meanwhile, GM sold 2.22 million cars, and returning, at least for this quarter, the world number one spot he had sold to Toyota in 2008.

For his part, Nvidia (-6.65% to U.S. $ 19.14) reported after the close of Wall Street, for the first quarter of 2011 from a profit down 0.2% to 135 million. The gross margin was 50.4%, a record level. Sales reached $ 962 million against 948 million and 1 billion expected a year ago.For specialists Aurel BGC, "the group is clearly affected by the downturn in PC sales and growth opportunities on the shelf is far from certain … For the current quarter, the Group expects a growth of 4 to 6% of its sales. "

SunPower (-0.89% to 21.19 dollars) achieved during the first quarter 2011 revenues of $ 451 million against 347 million last year and a loss of $ 0.02 per share against a BPA from $ 0.13 a year earlier. For the current quarter, SunPower expects a turnover of 500 to 550 million.

CA Inc. (-8.86% to 22.84 dollars), formerly Computer Associates International) in the fourth quarter of financial year 2010/2011 a turnover of 1.13 billion dollars against 1.17 billion expected and earnings per share of $ 0.48 against $ 0.5 expected.About its prospects, the group expects a growth in turnover of 6% to 8% at constant exchange rates for the year 2011/2012, and GAAP EPS in the range of 1.79 to 1.86 dollar. In addition, the Board of Directors approved a quarterly dividend of 0.05 dollars per share and a stock repurchase plan of $ 500 million. Last night, losing the title

Nordstrom (-1.64% to 48.37 dollars) for the first quarter sales of 2.32 billion dollars, in line with expectations, and earnings per share of $ 0.65 against $ 0.67 and expected $ 0.52 last year. The board of directors also voted a share repurchase plan of $ 750 million.

The wave of mergers and acquisitions continues. Yum! Brands (+0.28% to 54.88 dollars) has announced the launch of a tender on the Asian restaurant chain Little Sheep at a price of 6.50 Hong Kong dollars per share.

Raw materials weigh on company accounts

May 7, 2011 - 8:00 pm Comments Off

Business leaders may have breathed a sigh of relief last night when he saw the plunge of the main raw materials. In recent months, they look indeed with concern the soaring price of those commodities. Their concern was evidenced in the accounts of the first quarter of the year or in the speeches of leaders.

All sectors are however not affected in the same proportions, even if they are likely to be.

Transportation is often the former. Lufthansa has reported such an increase in its fuel bill by almost 30% over the first three months of the year. This charge amounts to 1.4 billion euros over the period, when its billings reach 6.4 billion. The airline spends "overload" fuel to its customers, insufficient to offset any upward.The aim of companies is obviously to cushion the effect of "raw materials" through price increases. Michelin is well to advertise on some of its tires, the costs are related to rubber. The equipment itself as able to compensate 80% of the additional cost of $ 1.8 billion over the year.

This ability to change its prices based on costs, however, can erode. For steel, the latest report of the consultant CRU reported a slowdown in inflation and even lower in some countries in Europe. Gold, iron ore and coal continue to appreciate. The margins of steel producers could therefore suffer the end of the year payday loans.

Plastics hit hard

Lowest in the industrial cycle, the automotive supplier Valeo has recently detailed the structure of its cost "feedstock."The steel is 35%, followed by plastics (23%), copper (20%), aluminum (19%) and zinc (3%) … all the upside in recent months. Schneider Electric, for his part highlighted the increase of 40% of the money since the beginning of the year to explain an overload of 100 million euros in its accounts.

Chemical groups are now able to pass these increases on to their customers, as witnessed this week the excellent results reported by Rhodia and Arkema, manifestly optimistic about the future. Their customers converters are much less … They find that prices of certain plastics (polypropylene, polyethylene, PET) have almost doubled in two years!

Again, the phenomenon has an impact downstream. The plastic is a constituent of many products. In industry but also in FMCG.The U.S. Procter & Gamble has estimated at about $ 280 million this additional cost in its quarterly accounts.

If the decline recorded yesterday is good news, its magnitude can be a concern. Volatility, that is to say, large variations in a short time, represents an additional risk for companies, including strategies to provide raw materials for the long term or to hedge against inflation, they can be taken cons-foot.

Levy: "Vivendi saw a major turning point"

April 21, 2011 - 8:48 am Comments Off

On Thursday morning, Vivendi held its General Assembly at the Carrousel du Louvre in Paris. The opportunity for its chairman, Jean-Bernard Levy, back on the recent strategic transactions conducted by the media and telecoms group. The acquisition in early April, the entire capital of SFR marks the end of an era. The former Générale des Eaux was transformed into Vivendi Universal Jean-Marie Messier. This group was then a holding company, often minority participations disparate telecoms, television, cinema, internet, music … After going through a severe debt crisis in 2002, Jean-Rene Fourtou and Jean-Bernard Levy has radically restructured the group .

LE FIGARO. – The purchase of 100% of SFR is it a milestone in the history of Vivendi?

Jean-Bernard Levy. – Since its inception in 1987, we never had sole control of SFR.Jean-Rene Fourtou, upon his arrival, has understood the strategic importance and it has fought since 2002 to buy Vivendi's participation for sale by BT. It is only recently that Vodafone, our partner from the beginning accepted the idea of ​​selling his share. In late 2009, we launched the sale of our 20% stake in NBC Universal, and there is barely three months we have realized. The proceeds from this sale enabled us to negotiate and secure the purchase of 44% of SFR held by Vodafone. It is a major turning point for Vivendi. It marks the completion of a long phase of restructuring and simplification. In less than ten years, Vivendi has experienced a profound transformation.

What is your strategy?

First, Vivendi has strengthened its core businesses into global and national leaders.Then, a conglomerate we have an industry group, managing all its assets and without minority participation. Finally, buying GVT in Brazil, we went looking for growth. Now we focus on organic growth through internal innovation, developing new products and services.

This transaction is financially attractive it?

It is a very good transaction for our shareholders and I am sure they appreciate it. With 100% of SFR, we have better access to its cash, especially a sharp increase in the outcome of Vivendi over 400 million euros in 2011, more than 600 million euros in 2012 and 2013, 350 million euros in 2014. This acquisition will bring us so 2 billion euros in extra profits in four years. Accordingly, we expect to grow our dividend in 2012.However, the dividend will increase more slowly than profit, as our distribution rate, currently 64%, is among the highest.

Are you going to buy out the minority of Canal + and Activision Blizzard?

For our subsidiary Activision Blizzard, world number 1 video games, trading in the United States gives visibility and shows the true value of the company fast cash. It also helps to develop the best talent pay systems that underpin the success of such businesses. Regarding Canal +, Lagardère our agreement with a scheme based on fairly simple: either we reach an agreement on the purchase price of the 20% stake in Canal + France, or it can make the market participation stock. The operation failed OTC, Lagardere launched and then stopped the IPO.We did not reopen negotiations with Lagardere.

Vivendi now appears as a group of telecom. Will you keep the contents?

I reject the relevance of the classification between telecom and media. For me, it is the organization of markets in the last century. Today, we live in a continuity in the value chain to the consumer digital content creation, platform services and applications, network infrastructure. Vivendi has a unique advantage is that it is present at all stages of this chain. Recently, the value focused on platforms such as Google, Facebook, iTunes. We, we, our own specialized platforms that fully meet consumers' expectations and World of Warcraft in-game video, Vevo in music, Canalsat in television.We continue to firmly establish and develop platforms to expand our services, not to be reduced to the role of "dumb pipes" as some would have us confine.

Do you create platforms that will be the future of Facebook or Twitter?

From experience, this is not in large groups to create social networks like Facebook, Twitter or their successors. Our presence in the platforms has a logic of knowledge and travel beyond the borders of our core businesses. Our mission is to cultivate more land to our jurisdiction, our businesses and our territories.

Do you intend to create more synergies between telecom and content?

The group did not need to be justified by synergies artificial. In contrast, we develop joint projects in our activities, piecemeal.For example, Universal Music and GVT created a digital music offering in Brazil, SFR sells offers Canal + in its 820 shops, Morocco Telecom and Canal + are working together on pay-TV platforms in Africa. I think when the synergies they can create additional services and therefore additional growth.

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Pixmania emphasizes diversification

March 21, 2011 - 9:40 pm Comments Off

Upstream, Steve Rosenblum said that the policy of the company "has always been to work in harmony with vendors trying to promote all of their product lines. Our suppliers are our partners. Today, worldwide distribution and electronics or computer vendors can make or break retailers.

A new application

Recently, Pixmania has launched a new shopping application common online with partner Leetchi.com in order to offer gifts through Facebook. The principle is to create a pool with several, each of which may pay the sum of its choice, the beneficiary then purchases on Pixmania with the money received. "When they communicate with each other, with friends or family, our customers are mainly on social networks such as Facebook.It was obvious to us to make the link between the application of social network and e-commerce site that wants easy access to and usable by the greatest number, "said Steve Rosenblum.

Anxious to maintain a good reputation on the Web, Pixmania has a pole of a dozen people who monitor the forums and answer questions from consumers, including when they encounter a problem. With this dedicated team, Pixmania has been awarded three months ago E-Marketing Award for Best Community Strategy. Marketing side, a team of a hundred people keeps track of customer information, "to better understand their needs and provide them with appropriate solutions, not too often, but certainly relevant and timely .