Presidential: citizen initiatives relate
"Vote and go anyway!" Displays the travel agency Nouvelles Frontieres, "Vote by proxy and win a free night for two nights and get" diffuse the tourist office in Les Sables d'Olonne, "Voting is open its mouth but better "placards at all is a sign of fast food in ten different languages, while the ski resort of Chamrousse proposed his" ski pass citizen "and that the General Council of Essonne offered tickets to a rugby match to persons who have completed their duty to vote. In short, all the slogans that incentives, like ideas, no lack of originality in recent weeks. The objective is twofold: to reduce abstention but also generate additional revenue, or at least ride the wave of presidential elections.
When the ballot becomes a ski day
The tourist office in Chamrousse (Isère) has understood that he had a vested interest in dragging this track one: "We decided to align the end of the ski season with the day of the first round of presidential elections , by implementing a package to a Euro on presentation of the electoral map duly stamped "says Medhi Kerbati, director of the tourist office. Obviously, he had to get up early to vote at a time and enjoy a sunny day of skiing. The Director welcomes further: "In 2007, we sold between 300 and 350 pass the same day, while on Sunday we have been almost 4,000 packages a day, including 2800 'skipass citizens'." Therefore a boon to the small station with 90 km tracks. It would be even one of the best days of the season.
Discounts or freebies appreciated
In Roubaix (North), fast food Burger Food Familiy partnered with the association "Brigade civic action" to grant 10% discount for two rounds of elections, upon presentation of the electoral map stamped. The manager, Ahmed Meguedmi, was very satisfied with the effects of operation: "We found that customers who were not usually crossed our doors, especially young people, but our clientele is 80% family time normal. On April 22, traffic on our restaurants increased by 30-40% compared to other Sundays, "he says. An approach more citizen when one remembers that Roubaix had obtained the record abstention in the first round of regional elections in 2010, over 71%. In the first round of this year's presidential, abstention remained high at 31.43%.
In the wake of the fight against abstention, in Arles and Aix-en-Provence (Bouches-du-Rhone), the taxi company and Co-bikes Taco has offered to the two rounds of elections free transport customers to their polling station. Was free from 8h to 13h, and the operation has been very positive as explained Aldric Monteux, co-manager of the company: "We were able to combine a citizen but also environmentally friendly, while trying to reduce the abstention. We have carried twenty, or forty trips. This was especially the elderly or people then cut transport, which would probably not displaced. "
Campaigns sometimes left fallow
Another tourist office, that of Les Sables d'Olonne (Vendee), capitalized on an extended operation on the four weekends of presidential and legislative elections, of offering a third night for people who have established an attorney. In agreement with a dozen providers, the business case put forward here is quite as indicated Dixte Mathieu, marketing manager of the site of the tourist office: "We launched the operation on March 28 because not only the elections Presidential is a drag but tourism and more at this time we still see a drop in attendance of around 15-20%. It was a way to both promote our destination, and encourage people to vote. "
The only cloud on the table: because of bad weather, the impact has been almost nil, although the website of the tourist office in question recorded an increase of nearly 17,000 visits over the same period (March 24 to 23 April) compared to last year. The operation, in turn, drained 1600 visits since the beginning of the operation.
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