His basic model is a marine motif declined over a tank. But the bit of blue and white Little Marcel preferred the colored stripes printed on a black background on which lies the mark in writing schoolboy.

Imagined in a store of ready-to-wear Grau-du-Roi (Gard), this "Marcel" knows a great climb since its inception in 2005. Now available in 1,500 outlets across the Hexagon, the idea was originally that of a gift for his partner Eric Schieven Linda Leseigneur. A present that had not fatally destined to be reproduced on an industrial scale.

Owned by the couple creator, the company KLS, which operates Little Marcel, employs 45 people and develops, six years after its creation, a turnover "of about 20 million euros, up 20% the previous year, "says commercial director Michel Levy.  

The South, a laboratory

In recent years, the catalog has been enriched and Little Marcel did not remain a prisoner of style nautical wear "left (his) signature." Offering various reasons, always colorful, the brand gingham dresses, swimwear polka dot … Distributed only in stores ready-to-wear at a price of "25 to 35 euros per t-shirt," she wishes to open signs his name in seven cities on the Mediterranean coast and Atlantic to accelerate its development model. All without external capital. "Without the staff, the installation of a shop costs around 300,000 euros," says commercial director.

"The South is our laboratory, advance Michel Levy. The idea is to open stores in areas where we have a mind awareness. "Thus, Hossegor (Landes), Bandol (Var) or Palavas (Hérault) should see the arrival of a store Little Marcel by the summer. "We first want to show us where the season strong on our brands work best, that is to say, in fine weather."

Therefore seasonal stores, an area of ​​100 to 150 square meters, that KLS develop its own before running franchises. "Let's say that eventually a 50-50 mix is ​​a good balance." If the sign function, with an estimated turnover "at the beginning" of € 500,000 per store, "thirty stores are expected to emerge in both years. "

Installed to date on the fishing port of Le Grau du Roi, the warehouse in Little Marcel, whose textiles are machined in Portugal, is planning to move a few miles away in the town of Aigues-Mortes. Soon it will invest a storage center 4000 sqm, against just over 1000 today.

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SELNI, last French manufacturer of motors for washing machines, has just robbed a mega contract to one of its Chinese competitors. This firm, which currently employs 150 people, provide from the end of the year in Vestel, a Turkish specialist appliances, two million engines per year, and for ten years. "This is a contract of several hundred million euros, whereby we are doubling our production. In France today, we can compete with the Chinese, "says Philippe Vidal, CEO of SELNI.

SELNI, whose turnover is currently around 25 million euros, has managed to match Chinese prices, while offering products of superior quality. "Our responsiveness has also weighed in the balance. Our technical tool allows us to fill an order within 48 hours, against more than 6 weeks for the Chinese, who suffer from very long delivery times, "says the director.

Production in Turkey

However, the company based in Nevers comeback. Hard hit by the crisis of 2008-2009, she almost put the key under the door, before being taken up by several of its executives. Today she is back on track. "We have optimized our products as our organization. Engines, for example, have been lightened up. It has replaced some components in copper with aluminum, but harder to work cheaper. Internally, we developed the versatility of each, "says Philippe Duval.

This additional production does not necessarily translate provided by new hires. 800,000 engines for entry level to provide Vestel annually SELNI had to agree to perform in Turkey, 3 kilometers from his client. "We would not have been able to make these motors very cheap in France, and we reserve margin. This proximity allows us to provide just-in Vestel, explains Philippe Duval. We approach our customers as we did before the automakers. "

From 30 to 40 people will be employed in Turkey. "That leaves 1.2 million engines a year to produce more in Nevers."

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Kindy clothing, French leader of the sock, was to announce Thursday at the bar of the Commercial Court, the acquisition of Achilles. A small mark, also born in France in 1987 and which reached its heyday in the 1990s thanks to its range of fancy decorated characters and other cartoon heroes.

In receivership, Achilles did not realize more than 2 million euros in turnover to around 500,000 euros in losses. Since 2003, its sales have fallen by half. "Achilles, sleeping beauty, has lost ground due to lack of export, but is very well known and strong presence on the Web, retailers and Galeries Lafayette," said Joel Petillon, CEO of Kindy, income profit in 2010, whose turnover exceeds 45 million euros.

It takes the brand, "whose great fame is inversely related to turnover", and 9 out of 13 employees Business Card Holders. It will boost exports and gradually relocate production for summer 2013 collections, the site of Moliens Kindy (Oise), whereas it was outsourced to Morocco and Turkey.

High value added

Kindy fact itself, since last year, again Moliens knitting socks with high added value, "technical", sports, and allied to allergic or diabetic. But the majority of his socks are made in Turkey, Portugal or, for only 15%, China. It is marketed under the claws Kindy, Sun, or under private labels.

Achilles is not the first acquisition for Kindy, who notably restored color to children's shoes GBB, repurchased in 2006.

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Pierre Lescure: Recruiting is a "coitus … Cadremploi by Pierre Lescure is an emotional, as Jean-Pierre Raffarin that we interviewed last week. This is an emotional, that blends culture journalist with the management culture. Listen to them talk about his relationship with Jean-Marie Messier when he was head of Canal Plus, to understand how it has deteriorated. And when Pierre Lescure, who now heads the Theatre Marigny in Paris, compared to the job interview "coitus" and even "penetration" should not be seen as a sign of perversion or the projection of a follower Promotion sofa. Not at all. Pierre Lescure is a mathematician, in his own way for him, recruiting is like a life together. It should be fertile: 1 + 1 will require a little more than 2 so that the recruitment is successful.  

That's why it gives this advice to candidates: make his point of view. Equal competence, which will make the difference for him? Between two lawyers, two controllers, Lescure will choose a woman or man who has a "perspective" free online credit report. The "view", this is nothing more than a way of seeing the world next to his work.

We understand why "I speak under your control," a term servile and bustles (we all used one day), it exits through the eyes. It is also wary of a driver who has practiced on the road the failure to give way to right that driver will be a bad candidate. In short, we must watch this video to understand why a boss Lescure was adored, loved, regretted when he left Canal Plus.

Pierre Lescure just published by Grasset in collaboration with journalist Sabrina Champagne, a book of memoirs entitled In the baba.

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Hard times for the 380. After the case of microcracks detected in the wing of the superjumbo, Airbus will he deplore a new problem, this time in the "nose" of the device? The European Aviation Safety Agency (EASA) is interested in any case the rivets of radom, that is to say the cover that protects the radar of the aircraft.

The authority may decide to issue in the coming weeks an airworthiness directive (AD) requiring the change of six rivets aluminum rivets titanium stronger. The 19 airlines that operate the world's fleet of 69 A380, eight months have to do this for an average of 3:30. Clearly, they would have time to schedule it as part of their regular maintenance schedule.

After the decision to order the Efsa a general inspection of the planes of A 380 in service and production, totaling one hundred aircraft, the image of the A380 takes another blow. However, this type of airworthiness directive is very common in aviation. All aircraft receive throughout their careers.

Two types of directives

"The FAA, U.S. aviation safety authority, has issued more than 830 airworthiness directives for Boeing B 747 in forty years," says one at Airbus headquarters in Toulouse. "For an airplane, receiving such a directive is as ordinary as to think about changing the wiper blades on your car or an oil change," says one.

The Aesa issues two types of directives: the current, AD, and urgent, called "emergency AD." In the case of microcracks, the two directives were common. The agency goes up a notch when it considers that the subject can affect flight safety. In this case, companies have little time to react, sometimes not even 24 hours.

In the case of rivets, flight safety is affected in any part, Airbus insists. The manufacturer points out that these are not structural elements. Six rivets 40 to 50 by radom "are not likely to blow up" the unit cover.

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Kellogg's takes its revenge. After being out of the game last year, the world's leading cereal offers Pringles potato chips, for $ 2.7 billion. It takes advantage of misadventures of the seller, Procter & Gamble (P & G), which had entered into negotiations in April 2011 with fellow American Diamon Foods for the sale of Pringles.

These negotiations were unsuccessful, the purchaser being mired in a huge accounting scandal. Within months, the stock price Diamond Foods has lost half its value. But the company had committed to spend $ 2.4 billion, mainly in equities, to get their hands on Pringles. In early January, Diamond Foods announced it would need to reassess its accounts the past two years, following an internal investigation into its accounting practices. Hours later, P & G said look for an alternative.

Kellogg's and P & G should complete the operation by the summer. The withdrawal of Diamond Foods will not result in financial compensation for P & G.

By offering the brand of chips, which generates about $ 1.5 billion in sales and employs 1,700 people, Kellogg's is a giant step for the future. "Pringles has a global presence that propels to Kellogg's second in the world of crackers, helping us achieve our goal of becoming a real business of cereals and snacks," says John A. Bryant, CEO of Kellogg's, which topped last year's $ 13 billion in revenue.

PepsiCo, the leader

Sold in over 140 countries, produced in Belgium and the U.S., the Pringles potato chips become the second brand of Kellogg's Special K behind The U.S. giant has already Keebler cookies and crackers and Cheez-It Townhouse. The group also sells cereal bars and fruit snacks. But he has to go up a gear abroad.

"The acquisition of Pringles it provides a platform for international distribution of its products ready for snacking," analysts said BernsteinResearch. This should lead to synergies, particularly in Asia, where Kellogg's is still low.

Dominated by PepsiCo, the snack market, with sales approaching $ 65 billion, grew twice as fast in the last five years in emerging markets (+9.6% on average) than in mature markets. The sale of Pringles brand disengagement of P & G's food, a segment where the world's leading consumer products had tried to diversify in the 1990s. In 2004, he had already sold its Sunny Delight juice. It intends to focus on cosmetics, personal care and cleaning products.

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Social cuts and austerity measures provoke social unrest throughout the Iberian Peninsula. In Spain, the reform of the labor market, adopted Friday by decree, has attracted a first wave of spontaneous protest. In Portugal, it is the application of the rescue plan that creates a massive mobilization.

At the Puerta del Sol of Madrid, hundreds of people gathered Friday night to protest against the reform. Described as "historic" by the Conservative government of Mariano Rajoy, the decree is the latest attempt by Madrid halting the advance of unemployment, which seems unstoppable. At 22.85% of the workforce, the Spanish rate has broken all records in the industrialized world.

The Executive intends to promote employment by making IDUs more attractive. In addition to some tax incentives, the reform lowers the costs of layoffs and wage cuts authorize unilateral when the company through a bad patch.

General strike on hold

The event on Friday, unauthorized, has been dissolved violently by police as the protesters approached the Parliament. Unions, criticized by protesters who think they are too timid, were not represented Puerta del Sol. Comisiones Obreras (CCOO) and Union General de Trabajadores (UGT) intend to channel anger Social next Sunday: a "general mobilization" was convened and processions will be organized throughout Spain paydayloans. The possibility of a general strike, it remains outstanding.

In Portugal, the mobilization has already taken place. "The biggest demonstration in thirty years' 300,000 people gathered Saturday in Lisbon, according to the CGTP, the main union. In a long speech, the secretary general of the Central attacked both the troika (European Commission, ECB and IMF), responsible for monitoring the implementation of the bailout, and the government, accused of submission. Many times Arménio Carlos was interrupted by protesters when he cited the name of the Prime Minister, Pedro Passos Coelho. "Gatuno! Gatuno "(" Thief! "), The crowd chanted. Also put into question, the finance minister, accused of violating the "dignity" and "sovereignty" of the Portuguese. In an exchange with his German counterpart, Vitor Gaspar had thanked Berlin for accepting an "adjustment" of the financial plan.

Advocating a debt renegotiation, Carlos called for a higher minimum wage Portuguese, currently set at 485 euros gross. A new day of action is scheduled on February 29.

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These rates are for beneficiaries of the Universal Health Coverage (CMU) or any person whose monthly income is less than 634 euros per month (for a single person). To request the application of these rates, you must obtain and complete an administrative form. Exercise inherently complicated for the target populations, not used to write. Worse, most of the time, people who could benefit do not even know they exist!

Effective in 15 days

The decree, in preparation since last year is expected to overcome these obstacles by automating access to these rates.Now, energy suppliers will receive a file directly from the CMU and will identify the affected customers. They will inform them they automatically assign the preferential tariff within 15 days guaranteed pay day loans. The new procedure should apply from the publication of the decree. EDF has already announced that its computer systems were ready.

The social tariff saves on the electricity bill of around 90 euros per year and 142 euros for the gas bill. A helping hand needed for 13% of households suffering from fuel poverty is to say that spends more than 10% of their budgets to cover their energy needs. Some 600,000 households currently receive social tariffs. The decree could raise the total to 1.5 million.

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The Paris Bourse keep their eyes on the crisis in public finances in Europe and particularly Greece. For several days, investors expect tough decisions to stem the debt crisis in the eurozone.Europeans should take measures to stabilize Greece and the banking sector. Strengthening the emergency fund indebted countries (EFSF) was particularly mentioned. Donors of the "troika" must return to the country Thursday confirmed aa the European union. German Chancellor Angela Merkel said Wednesday await the outcome of the audit of the troika on the financial situation of Greece, to determine whether or not to renegotiate the terms of the second aid plan in the country decided July 21 .

Meanwhile in Europe, the rigor needed everywhere. After Greece, Ireland, Portugal, Spain and Italy, it was the turn of France to deliver a message of rigor.The government will finalize a 2012 budget of rigor at 17:00 with a public debt of 87% in 2012 and a tax ratio that exceeds the 44% of GDP next year, against 42.9% in 2011.

The numbers of zero growth (0.0%) in the second quarter were confirmed by INSEE on Wednesday morning. Other macroeconomic indicators are expected across the Atlantic: orders for durable goods in August, the United States will be published at 14.30 and the weekly crude oil inventories at 16:30.

As for the oil markets, a barrel of "light sweet crude" for November delivery lost 1.25 dollars to 83.20 dollars in the morning. A barrel of Brent North Sea crude for November delivery gave 96 cents to 106.18 dollars.The previous day, oil had spread over 4 dollars in New York.

The bank to follow

Among the values ​​to be followed, the bank, which had literally flown Tuesday, evolve piecemeal. BNP Paribas advance of 3.59% to 31.13 euros.

Societe Generale (-0.02% to 20.50 euros) also seeks to sell its stake in Newedge, a subsidiary jointly owned with derivatives Crédit Agricole (0.91 to 5.23 euros), as part of its plan to sell non-strategic assets, according to Reuters.

Green Bank is expected to announce a sale of assets today, reports the Financial Times. Following the example of BNP Paribas and Societe Generale, Credit Agricole and wants to improve its solvency ratios.The amount of the sale, however, was not known by the British newspaper.

The Franco-Belgian bank Dexia (0.33% to 1.51 euros) examine options to strengthen its balance sheet but excludes any split in the group, said Tuesday its chairman at the end of a board whose held fueled much speculation.

Neopost (-2.34% to 56.36 euros) on Tuesday announced an increase of 2.7% of its turnover in the first half (+5.9% excluding currency effects).The solutions specialist courier has confirmed its forecast 2011 and launched a plan to optimize its structures in the United States and Europe which should generate annual savings of about 7 to 8 million euros in 2013 .

Renault (-1.83% to 25.79 euros): According to a source close to the deal quoted by Reuters, its partner Nissan will invest $ 1.5 billion (1.1 billion) in building a factory in Brazil, capable of producing electric cars.

Alten (-3.79% to 21.55 euros) back fortementmalgré the publication of a net income up sharply in the first six months of the year (+26% to EUR 31.9 million) and perspectives optimistic about the rest of 2011.According to analysts of Gilbert Dupont, "the key issue now is the level of activity in 2012," for which the markets seem pessimistic

Goldman Sachs lowered its recommendation to "neutral" to "sell" and target price of 40 euros to 26 euros previously Peugeot (-1.06% to 16.74 euros).

Goldman Sachs has increased its share in Eurotunnel (0.98% to 6.48 euros), crossing the 25% threshold of voting rights, according to an opinion of the AMF, on Wednesday.

Sanofi (1.43% to 50.23 euros) has successfully placed a bond issue of one billion dollars (0.73 billion) maturing in 2014, with a coupon of 1.20%. The title Sanofi rose 0.73% to 49.88 euros.

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Executive Director of the IMF did not hesitate to dramatize the situation. "The world economy is in a period fraught with danger," she said in London, alongside the British Chancellor of the Exchequer, before flying to Marseille.She reiterated her concerns vis-à-vis European banks: "Faced with the rising risks and uncertainties and the need to convince the markets, some need to strengthen their capital." We explained to the IMF and the European economies are funded for three quarters by banks and only a quarter through the markets (the opposite in the U.S.) and are highly dependent on the health of their banking system.

Old friend of Christine Lagarde, the U.S. Treasury Secretary has also multiplied the statements at the Europeans. In an article in the Financial Times, Timothy Geithner asked "an unequivocal commitment to support the European financial system and ensure that states can borrow at interest rates as they adopt sustainable reforms."Then, Friday afternoon, he returned to the charge, live from the Old Port with Bloomberg TV in the rooms was sending a market enchanting image: "It is very important for the world that the Europeans do the right thing , he said. It is in the interest of the United States that the euro will survive. "

Tensions

The G7 meeting ended, Friday night, for a press conference Baroin, who chaired the proceedings. The central bankers have published "terms of reference" that mark a commitment to "strong" and "coordinated," said Baroin, on four themes: the challenges of the global economy, the balance between fiscal consolidation and recovery, pursuing monetary policies that allow banks to supply the necessary liquidity, and the reform of financial regulation.

The responses of the G7 remains limited.The possibility of an announcement of coordinated central bank for monetary policy even more generous seems unlikely, "I do not think we will see that," Geithner acknowledged. The IMF, whose services are exposed to a new state G7 encrypted in the world economy, called for a stimulus modulated, depending on the situation of each country, welcoming the passage the Obama plan for employment (see below below).

But Germany, the only G7 country whose public finances could provide room to maneuver, had refused in advance: "Combating the crisis with a debt even more pronounced, it would be the wrong path to take," said Wolfgang Schäuble, his finance minister. But that's another German who fed the conversations, Jürgen Stark, the chief economist of the ECB, resigned.

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